A key component of building brand image and brand equity is developing brand awareness.

Question

Quizplus · Accepted Answer

Building brand awareness is indeed a key component of developing brand image and brand equity. It involves creating a strong and recognizable brand identity through various marketing and promotional activities aimed at increasing customer familiarity with the brand. Higher brand awareness can lead to increased customer loyalty, greater brand reputation, and ultimately, stronger brand equity.

A Key Component of Building Brand Image and Brand Equity