Each of the following statements about variability theory is true except:
A)ads placed in varying environments increase recall and improves encoding of the message.
B)variability can be obtained by modifying the product positioning strategy used within the campaign.
C)placing an advertisement in two different media would be an example of variability theory.
D)variability can be obtained by changing the situational context of an ad.

Question

Quizplus · Accepted Answer

The statement "variability can be obtained by modifying the product positioning strategy used within the campaign" is not accurate. Variability theory refers to the practice of presenting a message or stimulus in different ways to increase its impact, which includes changing the situational context of an ad, placing an advertisement in different media, and presenting the message in varying environments. Modifying the product positioning strategy is not necessarily related to variability theory.

Each of the Following Statements About Variability Theory Is True