Based on the hierarchy of effects model, cognitive-oriented advertisements are superior in developing liking, preference, and conviction for a product.

Question

Quizplus · Accepted Answer

According to the hierarchy of effects model, affective-oriented advertisements (such as those focusing on emotions and feelings) are more effective in developing liking and preference for a product, while cognitive-oriented advertisements (such as those with informational and rational appeals) are more effective in developing conviction and purchase intention. Therefore, the statement in the question is false.

Based on the Hierarchy of Effects Model, Cognitive-Oriented Advertisements Are