Personal values are not part of a MECCAS model but are part of a means-end chain.

Question

Quizplus · Accepted Answer

Personal values are not part of a means-end chain, but they are considered a key influence on a person’s product decision-making process. MECCAS model, on the other hand, stands for Motivation, Emotion, Cognition, Conditioning, Association, and Satisfaction, which represents the psychological aspects of the consumer decision-making process.

Personal Values Are Not Part of a MECCAS Model but Are