In terms of the visual element of an advertisement, an abstract image has a:
A)higher level of recall than a concrete image.
B)lower level of recall than a concrete image.
C)greater impact on the affective component of attitude than a concrete image.
D)greater impact on the cognitive component of attitude than on the affective component.

Question

Quizplus · Accepted Answer

Abstract images, by their nature, can be more difficult to interpret and remember than concrete images. Concrete images are more tangible and relatable, making them easier to recall. While abstract images may have a greater impact on the affective component of attitude, this is not necessarily linked to greater recall.

In Terms of the Visual Element of an Advertisement, an Abstract