
Which statement below about the visual element in an advertisement is false?
A) Visual elements are stored only in the left side of the brain.
B) Visual elements tend to be more easily remembered than verbal copy.
C) Visual elements are stored in the brain as both pictures and words.
D) Visual images often lead to more favorable attitudes toward both the advertisement and the brand.
Correct Answer:
Verified
Q18: In the hierarchy of effects model, before
Q19: The attitude formation sequence which matches the
Q20: The final step of the hierarchy of
Q21: The most difficult task for a creative
Q22: In terms of the visual element of
Q24: Visual elements of an advertisement are stored
Q25: The key to creating a successful visual
Q26: Visual elements of an advertisement are stored
Q27: The hierarchy of effects model suggests that,
Q28: Visual Esperanto is:
A)an application of the hierarchy
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