Using the multiattribute approach, an individual considers:
A)beliefs about product attributes and the importance of those attributes.
B)layers, levels, and linkages of the cognitive map.
C)cognitive, conative, and affective reactions to the product.
D)the evoked, inert, and inept sets of brands.

Question

Quizplus · Accepted Answer

The multiattribute approach involves considering an individual's beliefs about product attributes and the importance of those attributes. This approach uses a weighted average of those beliefs to determine overall product evaluation.

Using the Multiattribute Approach, an Individual Considers