Cognitive maps explain the importance of repetition, because most marketing messages are quickly lost in short-term memory.

Question

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Cognitive maps are mental representations that allow consumers to organize and store information. However, this process takes time and effort, so repetition is crucial to move the message from short-term to long-term memory and increase the chances of being remembered and influencing purchase decisions.

Cognitive Maps Explain the Importance of Repetition, Because Most Marketing