Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favorite department store. Urban Grunge nail polish is "hot, hot, hot" according to recent ads. Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colors of the nail polish line. With such names as Street Slime, Garbage Goo, and Trash Can, caution might be the right move. Which of the following attitude functions most closely matches Kanisha's purchase decision?
A) utilitarian function
B) elaboration function
C) ego-defensive function
D) knowledge function

Question

Quizplus · Accepted Answer

Kanisha is concerned about the potential negative image associated with the names of the nail polish colors. This indicates that her purchase decision is motivated by the ego-defensive function, as she wants to avoid any negative associations or scrutiny from others.

Kanisha Is Confronted with a Strange Set of Products During