An active attempt to change attitudes is called ________.
A) behavior modification
B) persuasion
C) communication
D) cognition

Question

Quizplus · Accepted Answer

Persuasion involves attempting to change attitudes through the use of different communication strategies, while behavior modification involves changing actual behavior through reinforcements and punishments. Communication is a broader term that encompasses both persuasion and behavior modification, while cognition refers to the mental processes involved in understanding and processing information.

An Active Attempt to Change Attitudes Is Called ________