Components of media objective statements include
A) Where is the competition advertising?
B) What is the message to be communicated?
C) Who is the competition?
D) What is the market share?
E) How much is the budget?

Question

Quizplus · Accepted Answer

Media objective statements should include the message to be communicated to the target audience through the chosen media channels. The other options (A, C, D, E) may be important considerations in developing a comprehensive media plan, but are not specifically related to crafting media objective statements.

Components of Media Objective Statements Include