The first step in the task method of budgeting is to determine
A) existing share of market
B) the cost of the advertising recommendation
C) appropriate share of advertising
D) the quantity of advertising
E) what the advertising needs to achieve

Question

Quizplus · Accepted Answer

The first step in the task method of budgeting is to determine what the advertising needs to achieve. This helps in setting specific goals and objectives for the advertising campaign, which in turn guide the determination of appropriate advertising budget, quantity, and other relevant factors. Choices A, B, C, and D come later in the budgeting process after the goals and objectives have been established.

The First Step in the Task Method of Budgeting Is