The first step in the adoption process is ________.
A) product evaluation
B) awareness
C) problem recognition
D) evaluation
E) interest

Question

Quizplus · Accepted Answer

The first step in the adoption process is awareness, where potential customers become aware of the existence and potential benefits of a new product or service. Only after becoming aware can they move on to the other stages, such as interest, evaluation, and product adoption. Problem recognition and product evaluation are not necessarily the initial steps in the adoption process, as they depend on the consumer's perception of their needs and interests.

The First Step in the Adoption Process Is ________