Diffusion refers to ________.
A) how promotion is used to support products throughout their product life cycle
B) the second stage of the market segmentation process
C) the methodology for evaluating new product ideas
D) how the use of a product spreads throughout a population
E) the selection of opinion leaders to encourage product acceptance

Question

Quizplus · Accepted Answer

Diffusion refers to how the use of a product spreads throughout a population, including the rate and pattern of adoption.

Diffusion Refers to ________