Which of the following is a segmentation technique that combines geography with demographics?
A) geocoding
B) geodemography
C) geodiversity
D) geotargeting
E) psychographics

Question

Quizplus · Accepted Answer

Geodemography is the segmentation technique that combines geography with demographics. It focuses on understanding how people living in different geographic locations exhibit different patterns of behavior and consumption based on their age, income, education, and other demographic factors. Geodemography helps marketers to identify areas with high potential for their products and tailor their marketing messages accordingly. The other options, geocoding, geodiversity, geotargeting, and psychographics, do not combine geography with demographics in the same way as geodemography.

Which of the Following Is a Segmentation Technique That Combines