Because family needs and expenditures change over time, marketers may consumers by ________.
A) age
B) generation
C) family life cycle stage
D) social class
E) psychographics

Question

Quizplus · Accepted Answer

Family life cycle stage is the most relevant factor in understanding how family needs and expenditures change over time. Age, generation, social class, and psychographics may also have some influence, but family life cycle stage is the most significant factor.

Because Family Needs and Expenditures Change Over Time, Marketers May