Question 1

What are the five steps required for effective product positioning? Give an example of a product-positioning matrix for an organization of your choice.

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Question 2

Identify and describe three approaches for determining a business' worth.

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Question 3

What are the marketing mix component variables? Give some examples of each.

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Question 4

Describe the considerations of EPS/EBIT analysis.

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Question 5

Adequate and timely feedback is important to effective strategy evaluation.

Accepted Answer

Adequate and timely feedback is essential to assess the performance and effectiveness of a strategy. Without feedback, it would be difficult to make necessary adjustments and improve the strategy.

Question 6

Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

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Question 7

Explain the important issues involved in deciding whether to go public, i.e., a private firm considering becoming a public firm. Include cost estimates, advantages and disadvantages.

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Question 8

Most strategists believe that an organization's well being depends on evaluation of the strategic-management process.

Accepted Answer

Most strategists believe that evaluation of the strategic-management process is essential for an organization's well-being. This allows the organization to assess the effectiveness of its strategies and make necessary adjustments to achieve its goals.

Question 9

Discuss guidelines used to determine whether a firm should conduct R&D internally or externally.

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Question 10

Discuss some ways in which management information systems can benefit a company.

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Question 11

Name five examples of marketing decisions that may require policies.

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Question 12

Too much emphasis on evaluating strategies may be expensive and counterproductive.

Accepted Answer

Evaluating strategies can require a significant investment of time and resources, and focusing too much on evaluation rather than implementation can lead to missed opportunities and delays in achieving goals. Additionally, an excessive focus on evaluation can create a culture of risk aversion and may discourage experimentation and innovation.

Question 13

Explain how to perform a projected financial analysis.

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Question 14

Name five examples of finance/accounting decisions that may require policies.

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Quiz 8: Implementing Strategies: Marketing, Financeaccounting, RD, and MIS Issues