This communications vehicle is highly segmented, allows for excellent visual communication, and is long-lived, but requires a long lead-time.
A) Online
B) Television
C) Magazines
D) Newspaper
E) Outdoor

Question

Quizplus · Accepted Answer

Magazines are highly segmented, allowing for targeted advertising to specific audiences. They also allow for excellent visual communication through the use of high-quality photographs and graphics. Magazines also have a longer lifespan than other print media, and readers often keep them for weeks or even months. However, due to the editorial process, magazines require a long lead-time for advertising placement.

This Communications Vehicle Is Highly Segmented, Allows for Excellent Visual