Mega Computer, a computer manufacturer, is using direct mail to send 10 percent off coupons to its list of potential customers. This strategy is called a ________ strategy.
A) pull
B) product
C) position
D) push
E) place

Question

Quizplus · Accepted Answer

A pull strategy involves direct communication with consumers to encourage them to request the product from retailers, which is what Mega Computer is doing by sending coupons directly to potential customers to stimulate demand.

Mega Computer, a Computer Manufacturer, Is Using Direct Mail to Send