Translating customer needs into product features can be done in a structured manner using:
A) the Delphi method.
B) competitive intelligence.
C) quality function deployment.
D) flowcharting.

Question

Quizplus · Accepted Answer

Quality function deployment (QFD) is a structured technique used to translate customer needs into specific product features. QFD places the customer at the center of the product design process and ensures that the product features align with their preferences and requirements. The technique involves creating a matrix that links customer requirements with specific engineering characteristics and assigns a priority to each feature based on its importance to the customer. QFD is widely used in product development and is considered an effective method for capturing the voice of the customer. The other options listed (A, B, D) may be useful in product development, but they do not specifically address the task of translating customer needs into product features.

Translating Customer Needs into Product Features Can Be Done in a Structured