A formal approach to getting into customers' minds that involves looking deeply into people's past experiences for events and experiences that generated strong emotions at an early age is called:
A) imprint analysis.
B) subliminal decoding.
C) dream analysis.
D) suggestion mapping.

Question

Quizplus · Accepted Answer

Imprint analysis is a formal approach to understanding customers' minds by looking deep into their past experiences to find events or experiences that generated strong emotions during their early years. This information can help marketers understand consumers' motivations and inform marketing and advertising strategies. Subliminal decoding, dream analysis, and suggestion mapping are not formal approaches commonly used in marketing research.

A Formal Approach to Getting into Customers' Minds That Involves