"The planning, organizing, leading, and control of personal contact programs designed to achieve the sales and profit objectives of the firm" is a definition of:
A) sales management.
B) personal selling.
C) sales support.
D) the relationship selling model.
E) none of the above.

Question

Quizplus · Accepted Answer

The definition given in the question pertains to the role of sales management, which involves planning, organizing, leading, and controlling personal contact programs to achieve the sales and profit objectives of the firm. Personal selling is a part of this process but not the complete definition. Sales support refers to the assistance provided to sales personnel in terms of resources, tools, and collateral, to help them achieve their targets. The relationship selling model is a strategy used by companies to build long-term relationships with customers to increase loyalty and retention. None of the above is an incorrect choice as the correct answer is A - sales management.

"The Planning, Organizing, Leading, and Control of Personal Contact Programs