If the target audience is to undertake the action desired by the marketer, the offer must
A) eliminate all the negative consequences
B) provide a desired combination of positive and negative consequences in the form of a value proposition
C) maintain the status quo
D) provide products with the right attributes
E) provide a mix of products and services

Question

Quizplus · Accepted Answer

The offer must present a value proposition that balances positive and negative consequences, appealing to the target audience's desires and needs.

If the Target Audience Is to Undertake the Action Desired