Which of the following is an inferred measure for segmenting a market?
A) Age and gender
B) Family life cycle
C) Psychographic/lifestyle
D) Decision role
E) Social Class

Question

Which of the following is an inferred measure for segmenting a market?
A) Age and gender
B) Family life cycle
C) Psychographic/lifestyle  
D) Decision role
E) Social Class

Quizplus · Accepted Answer

Psychographic/lifestyle is an inferred measure because it involves understanding the attitudes, interests, and opinions of consumers, which are not directly observable and require interpretation.

Which of the Following Is an Inferred Measure for Segmenting