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Basic Marketing Research
Quiz 14: Developing the Sampling Plan
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Question 61
Multiple Choice
If we were to ask college students,"To what extent do they value a college degree?",which type of sample plan would be most appropriate?
Question 62
Multiple Choice
If you decided to interview members of your class with regard to issues relating to the university and college life,you would have selected the ____ as a means of sampling members of the total population.
Question 63
Multiple Choice
If a local newspaper reporter tries to gather information about perceptions of a proposed comprehensive "senior exit exam" by interviewing officers from the university's student senate (because they are well informed about the feelings of the general student body) ,what type of sampling procedure is he using?
Question 64
Multiple Choice
In a one-stage area sample of 10 blocks from a population of 100 blocks,the probability of any household being included in the sample is
Question 65
Multiple Choice
Using probability sampling,Sam collected data on the number of dogs owned in each household in the Houston area.He analyzed his data and determined that 1.3 dogs are owned in each household.He might conclude from this information that there is a probability that at least one dog is owned by every household in Texas.Sam used ____ to draw this conclusion.
Question 66
Multiple Choice
The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples
Question 67
Multiple Choice
If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet,you would be using
Question 68
Multiple Choice
Jane Doe wants to administer a short survey on "student driving habits" to a representative sample of students at the local university.She secured a list of students from the student directory.She as-signed each student a unique number and then used a random number table to select her sample.Jane Doe is most likely using a
Question 69
Multiple Choice
A researcher is seeking a representative sample (of size n=50) of Fortune magazine's list of the 500 largest industrial corporations.She randomly decides to begin at company number 4 and then select every 10th company until 50 have been selected.The researcher is using what type of sampling plan?
Question 70
Multiple Choice
Which of the following statements is TRUE?
Question 71
Multiple Choice
Based on the selection of a random number,every sixth block in a city in which the blocks are numbered from 1 to 960 is to be surveyed by contacting each household.This sample is
Question 72
Multiple Choice
If you enter a shopping mall and notice a researcher handing out surveys to everyone asking their opinion about a possible increase in state sales tax rates,what type of sampling procedure is being used?
Question 73
Multiple Choice
Area sampling is a form of
Question 74
Multiple Choice
The primary advantage of area sampling plans is
Question 75
Multiple Choice
In practice,simple random sampling should be strongly considered
Question 76
Multiple Choice
If a newspaper editor asks a reporter to interview thirty males and thirty females from each of three geographical areas of a particular city for a prospective story,what type of sampling procedure is being used?