When a company uses the equity in another brand name to help market its own brand name it is
A) co-branding.
B) divesting.
C) equibranding.
D) cannibalizing.
E) reversifying.

Name: When a company uses the equity in another brand name to help market its own brand name it is A) co-branding. B) divesting. C) equibranding. D) cannibalizing. E) reversifying.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Co-branding involves using the equity of another brand to help market a company's own brand, leveraging the strengths of both brands.

When a Company Uses the Equity in Another Brand Name