When the same brand name is used for a group of related products, a ________ strategy exists.
A) family brand
B) uni-brand
C) monobrand
D) multibrand
E) homogeneous brand

Name: When the same brand name is used for a group of related products, a ________ strategy exists. A) family brand B) uni-brand C) monobrand D) multibrand E) homogeneous brand
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A family brand strategy exists when the same brand name is used for a group of related products.

When the Same Brand Name Is Used for a Group