What type of research should a manager use when he/she needs precise answers about the effects of various proposed marketing actions on important outcomes?
A)Exploratory
B)Causal
C)Surveys
D)Descriptive
E)All of these are correct.

Question

Quizplus · Accepted Answer

Causal research is designed to identify cause-and-effect relationships between variables. In the case of a manager needing precise answers about the effects of proposed marketing actions on important outcomes, this type of research would provide the most direct and accurate information. Exploratory research is used when a manager is looking to gain a general understanding of a problem or opportunity, descriptive research is used when a manager needs to describe characteristics of a phenomenon, and surveys are a method that can be used in both exploratory and descriptive research, but do not necessarily provide causal relationships.

What Type of Research Should a Manager Use When He/she