Unless a researcher is facing a straightforward,recurring issue for which data are already built into the company's decision support system,the odds are _______ that some form of _________ data is needed to provide solutions for marketing problems?
A)low/primary
B)low/secondary
C)high/primary
D)high/secondary
E)None of these are correct.

Question

Quizplus · Accepted Answer

For unique, non-recurring marketing problems, primary data (newly collected data for the specific issue at hand) is often required to provide tailored solutions, hence the odds are high for needing primary data.

Unless a Researcher Is Facing a Straightforward,recurring Issue for Which