Once a problem has been carefully defined,research projects should begin with
A)a careful search for a marketing research agency.
B)a comprehensive primary data collection effort.
C)a careful search for existing secondary data.
D)All of these are correct.
E)None of these are correct.

Question

Quizplus · Accepted Answer

It is most efficient to start research projects with a careful search for existing secondary data. This can help to provide valuable insights and save time and resources. Once this information has been analyzed, primary data collection efforts can be focused on areas where information is lacking or additional data is needed. Searching for a marketing research agency should only be done once it has been determined that external expertise is necessary and cannot be handled in-house.

Once a Problem Has Been Carefully Defined,research Projects Should Begin