If public relations is to be the "interpreter" for management philosophy, policy, and programs, then the director for the function should report to the
A) vice-president of human relations.
B) vice-president of philanthropy.
C) CEO.
D) vice-president of marketing.

Question

Quizplus · Accepted Answer

The director of public relations should report directly to the CEO to ensure that the company's communications strategies align closely with the overall vision, philosophy, and strategic goals of the organization. Reporting to the CEO allows for a direct line of communication and ensures that public relations efforts are integrated at the highest level of decision-making.

If Public Relations Is to Be the "Interpreter" for Management