The "boundary role"
A) is an example of an upper management theory.
B) shows how public relations practitioners have one foot inside and one foot outside the organization.
C) does not show how important the public relations function can be in building relationships inside and outside an organization.
D) does not show how public relations practitioners have one foot inside and one foot outside the organization.

Question

Quizplus · Accepted Answer

The "boundary role" in public relations describes the position of practitioners as intermediaries between the organization and its external environment, indicating they operate both within the organization and in the external public sphere. This role emphasizes the importance of managing relationships on both fronts.

The "Boundary Role