For convenience, niche networking sites can be broken down into three broad categories: shopping, business, and dating.
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Q15: Leisure-oriented retail sites such as those selling
Q16: Typically, marketers reach out to social networking
Q17: Because specific social networks draw such a
Q18: Facebook lets marketers control the delivery of
Q19: Because each niche site deals with different
Q21: Recommendations and referrals are of little value
Q22: Advertisers on dating sites are usually targeting
Q23: While making new friends and keeping in
Q24: For many advertisers, reaching a precisely targeted
Q25: Social bookmarking sites allow users to store,
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