Because specific social networks draw such a broad crowd, advertisers take advantage of generalist site tools to segment the audience and display their ads to the most appropriate users.
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Q12: People who create profiles on generalist social
Q13: Unlike most industries, which have room for
Q14: The social network business is an industry
Q15: Leisure-oriented retail sites such as those selling
Q16: Typically, marketers reach out to social networking
Q18: Facebook lets marketers control the delivery of
Q19: Because each niche site deals with different
Q20: For convenience, niche networking sites can be
Q21: Recommendations and referrals are of little value
Q22: Advertisers on dating sites are usually targeting
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