Savvy Web users can often find similar subscription-based information or services elsewhere on the Web, so marketers have to make a compelling case for why a user should pay every month or year for a particular service.
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Q8: Copy only includes information such as the
Q9: The importance that Web-generated information has in
Q10: The relationship between offline and online information
Q11: Some e-commerce sites sell paid memberships and
Q12: Paid online subscriptions are an easy sell
Q14: Online advertising is typically the primary source
Q15: The advent of social media tools has
Q16: Consumers expect online stores to simply offer
Q17: Customers expect Web sites to create an
Q18: How an online store is laid out
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