The importance that Web-generated information has in the decision to buy increases as the value of the product or the weight of the commitment increases.

Question

Quizplus · Accepted Answer

As the value of a product or the weight of the commitment increases, consumers tend to research more thoroughly to ensure they are making a wise decision. Web-generated information, such as reviews, comparisons, and detailed product information, becomes increasingly important in this decision-making process.

The Importance That Web-Generated Information Has in the Decision to Buy