(Use the following information for the next two questions.)
Consider the following advertising claims:
Claim 1: "Ultrasoft chairs last 50% longer than our competitor's best chairs."
Claim 2: "A random sample of homemakers found Ultrasoft chairs 65% more comfortable than our leading competitor's chairs."
-Which of the following statements is true with regard to Claim 2?
A) Claim 2 can be made legitimately.
B) Claim 2 cannot be made legitimately because of the nominal nature of the rating scale that likely was employed.
C) Claim 2 cannot be made legitimately because the sample provided nonindependent judgments of the two chairs.
D) Both b and c are true with regard to Claim 2.
E) None of the above are true with regard to Claim 2.
Correct Answer:
Verified
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