In the following statement which claim is probably correct, given each claim was established using rating scales completed by consumers? "New improved Killo disinfectant now has a 50% fresher odor, is 15% less irritating, is 25% easier to use, and in a selected sample was stated as being more effective by 50% of the subjects."
A) 50% of the subjects felt it to be more effective
B) 50% fresher odor
C) 25% easier to use
D) 15% less irritating
E) they are all correct if the claims are based on consumer perceptions
Correct Answer:
Verified
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