Use the following perceptual map to answer the next 4 questions.
Consumers browsing in your local bookstores were asked to make judgments of similarity among various genre of books. The consumers also made ratings of attributes of the types of books, so that vectors representing those attributes might be plotted in the space, aiding interpretation of the dimensions. The consumers also indicated their preferences among these categories. The results are plotted below.

-Which of these would Not explain the consumer segment represented by S5 being near the origin?
A) S5 likes all kinds of books
B) S5 really doesn't like any genre of books
C) S5 really likes audiobooks
D) S5 likes fiction and nonfiction equally well
E) all of these might account for the location of S5

Question

Use the following perceptual map to answer the next 4 questions.
 Consumers browsing in your local bookstores were asked to make judgments of similarity among various genre of books. The consumers also made ratings of attributes of the types of books, so that vectors representing those attributes might be plotted in the space, aiding interpretation of the dimensions. The consumers also indicated their preferences among these categories. The results are plotted below.
 
-Which of these would Not explain the consumer segment represented by S5 being near the origin?
A) S5 likes all kinds of books 
B) S5 really doesn't like any genre of books 
C) S5 really likes audiobooks 
D) S5 likes fiction and nonfiction equally well 
E) all of these might account for the location of S5

Quizplus · Accepted Answer

Being near the origin in a consumer segment analysis typically indicates a neutral or average position across the evaluated dimensions. All the provided options (A, B, C, D) could explain why S5 is near the origin, as they all suggest a lack of strong preference or dislike towards specific genres or formats of books, leading to a neutral positioning.

Use the Following Perceptual Map to Answer the Next 4