Which of the following is a technology-based system that seeks to create more meaningful one-on-one communications with the customer by applying customer data to every communications vehicle?
A) societal marketing concept
B) customer relationship management
C) integrated marketing communications
D) consumer-generated marketing
E) customer oriented communications

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is the technology-based system designed to manage company interactions with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater to their needs, thus creating more meaningful one-on-one communications.

Which of the Following Is a Technology-Based System That Seeks