What is the primary difficulty marketers face in regards to word-of-mouth (WOM)?
A) measuring the effect of WOM on an MPR campaign
B) using a variety of MPR tools to generate WOM
C) initiating WOM among potential customers
D) building trust within WOM networking sites
E) defining a target audience for WOM marketing

Question

Quizplus · Accepted Answer

Measuring the effect of WOM on an MPR campaign is challenging because it is often informal, spontaneous, and difficult to track or quantify accurately.

What Is the Primary Difficulty Marketers Face in Regards to Word-Of-Mouth