A company generates ideas, evaluates them, weeds out poor ones, gets consumer feedback, devises the product, tests it, and brings it to the market in
A) the product life-cycle process.
B) the new-product planning process.
C) the adoption process.
D) internal product development.

Question

Quizplus · Accepted Answer

The described steps outline the new-product planning process, which involves generating ideas, evaluating them, weeding out poor ones, getting consumer feedback, devising the product, testing it, and bringing it to the market.

A Company Generates Ideas, Evaluates Them, Weeds Out Poor Ones