The new-product planning process involves a series of steps from
A) introduction to decline.
B) introduction to commercialization.
C) idea generation to commercialization.
D) product screening to commercialization.

Question

Quizplus · Accepted Answer

The new-product planning process starts with idea generation, where new product ideas are conceived, and ends with commercialization, where the product is launched and made available to the market.

The New-Product Planning Process Involves a Series of Steps from