When developing long-term competitive advantages, a company should focus on the product attributes that are most important to its target market.
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Q89: A firm comprehensively and regularly studies its
Q90: A firm does not anticipate and respond
Q91: Marketing analysis is necessary if a firm
Q92: An overall marketing plan would be well
Q93: A firm's organizational mission should be re-evaluated
Q95: To be sustainable, a competitive advantage must
Q96: Whatever their long-term competitive advantages, small firms
Q97: Because a company needs to precisely define
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Q99: Coordination among a firm's SBUs is enhanced
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