A firm comprehensively and regularly studies its new-product planning efforts, product-management organization structure, branding philosophy, and product deletion decisions. It is involved with a
A) sales analysis.
B) horizontal marketing audit.
C) vertical marketing audit.
D) strategic plan.

Question

Quizplus · Accepted Answer

A vertical marketing audit involves a thorough and regular examination of a company's various marketing aspects, including new-product planning, product-management organization, branding philosophy, and product deletion decisions, to ensure they align with the company's overall strategy and objectives.

A Firm Comprehensively and Regularly Studies Its New-Product Planning Efforts