A marketing plan with the proper level of stability over time will
A) be flexible enough so as to take advantage of emerging opportunities.
B) be relatively nonresponsive to environmental changes.
C) require high levels of advertising to reinforce a company's image.
D) concentrate on long-term, rather than short-term, marketing activities.

Question

Quizplus · Accepted Answer

A marketing plan should be flexible to adapt to new opportunities and changes in the market environment, ensuring it remains effective over time.

A Marketing Plan with the Proper Level of Stability Over