Prior to product screening, a firm should determine if an idea for a major innovation
A) is compatible with its organizational mission.
B) can be patented.
C) is acceptable to consumers.
D) meets return-on-investment goals.

Question

Quizplus · Accepted Answer

Determining if an idea for a major innovation is compatible with its organizational mission is crucial before proceeding to product screening. This ensures that the innovation aligns with the company's core values, objectives, and strategic direction, providing a solid foundation for further development and evaluation.

Prior to Product Screening, a Firm Should Determine If an Idea