Which statement concerning the marketing audit is NOT correct?
A) Audits should be conducted on a regular basis.
B) An audit should be performed at least annually.
C) An audit can be either horizontal or vertical.
D) The auditor should determine management's response to the audit.

Question

Quizplus · Accepted Answer

The auditor's role in a marketing audit is to objectively assess the marketing strategies and operations of the organization, not to determine management's response to the audit findings. Management's response is their responsibility, based on the insights and recommendations provided by the audit.

Which Statement Concerning the Marketing Audit Is NOT Correct