For marketing cost analysis to work properly, a company needs continuous and accurate
A) sales forecasts.
B) consumer surveys.
C) marketing audits.
D) accounting data.

Question

Quizplus · Accepted Answer

For marketing cost analysis to be effective, a company requires continuous and accurate accounting data. This data provides the financial information necessary to analyze costs, revenues, and profitability of marketing activities.

For Marketing Cost Analysis to Work Properly, a Company Needs