The effectiveness of repetition in building long-term memory is enhanced when repetitions are clustered together.
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Q29: The fact that consumers can remember an
Q30: Greater recall of advertising claims is a
Q31: Using reminders is one way companies can
Q32: Reminders in the form of retrieval cues
Q33: Product premiums can also help remind consumers
Q35: One study reports that repetition does not
Q36: Relating a stimulus to other people and
Q37: Providing consumers with a visual representation of
Q38: When an ad's copy conveys the same
Q39: Abstract words are easier to remember than
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